Playboy announced the partnership along with multiple artist collaborations and curations earlier today.
Playboy Bunnies on the Blockchain
Nifty Gateway is an NFT platform owned by the Gemini exchange, focusing on the sale of digital art. Playboy Enterprises, a media company most known for its branded erotic art, tweeted to 1.5 million followers on Apr. 06 with partnership details.
We’re excited to announce a new partnership with @niftygateway, the premiere platform for NFT art. — Playboy (@Playboy) April 6, 2021
Playboy’s entrance to the NFT space will see the company curate art collections from over 70 years of archived art and photography, likely stemming largely from Playboy Magazine. TIME Magazine also entered the NFT space recently to auction off iconic covers from the 60s to the present day.