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NBA’s Sacramento Kings to Reward Loyal Fans With Crypto Tokens

The NBA’s Sacramento Kings are the first U.S. professional sports team to develop a crypto token for fan rewards.


“Fans can get those points and put them in their wallets and experience it all on the blockchain platform,” Kings CTO Ryan Montoya told CoinDesk.


Further, Montoya said the token, called Kings Token, will pair with a predictive gaming platform the team has developed in anticipation of the legalization of sports betting in California (the U.S. Supreme Court overturned the federal restriction on sports betting in May 2018).


The Kings Token is a joint effort with blockchain-based event ticketing platform Blockparty.


“In our opinion, the blockchain has a role in the entire event experience,” Vladislav Ginzburg, Blockparty’s chief development officer, told CoinDesk. “Whether it’s a sports game, music festival or Broadway show.” Read More...

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