The Cleveland Cavaliers are among the first major league sports teams in the US to partner with a blockchain and crypto company.
The team will advertise UnitedCoin during games at its arena in downtown Cleveland, Ohio according to a press release. UnitedCoin will also advertise with Cavs Legion, an e-sports team that plays games on Twitch.
The Cavaliers president of business operations, Nic Barlage, says the team supports emerging tech in the US.
“As decentralized technology continues to evolve, we know it is important for us to stay ahead of the curve and plan for how it will impact our fan experience and business as we move forward.