There’s a party happening right now and everyone’s invited. The music’s playing, the fridge is loaded and the bathtub’s full of ice. All the ingredients for the sickest soiree are in place. There’s just one problem: the guests have yet to arrive. Welcome to the world of security tokens, where you can tokenize anything you like, but making it tradable is another matter entirely.
HYGH is a peer-to-peer advertising network and content management system seeking to make outdoor displays affordable to businesses of all kinds. It’s currently raising funds via a token sale, and has elected for an STO over an ICO. Explaining the rationale, CEO Vincent Mueller said: “We see clear benefits to aligning incentives between the project and its backers, and we believe a compliant STO is the best way to achieve this. We’ve set a small check size of $500, in exchange for which investors will receive a 9% share of revenue.”