Chinese e-commerce giant Alibaba will integrate blockchain technology into its intellectual property system of global enterprises and brands, local news outlet Sohu reported on May 23.
Ali Xizhi, the company’s director of intellectual property protection, reportedly said that Alibaba is in the process of upgrading the filing of intellectual property rights by utilizing blockchain. Alibaba is planning to fully implement the technology in September, after which it will be expanded to digital copyright protection, including visual content.
The system will purportedly allow electronic deposits from international brands to directly link to the Internet Court through the blockchain-based Ali Intellectual Property Protection Platform ("IPP Platform"), providing a basis for litigation rights protection. China has reportedly set up three Internet courts in Hangzhou, Beijing and Guangzhou to manage internet-related cases and allow plaintiffs to file their complaints online.