Crypto Airdrops Have a Bad Reputation but Vested AirHODLs Might Change the Narrative

Airdrops have grown to become a regular fixture in the cryptocurrency community. Airdrops are primarily designed to unlock lead generation for Blockchain projects, activate viral marketing, reward community members for their loyalty, and maybe trigger FOMO prior to launching a token sale.

However, the 2017 ICO frenzy led to an explosion in the number of crypto projects and a subsequent bastardization of airdrops. Airdrops have largely failed to build vibrant communities around crypto projects.

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