Basic Attention Token (BAT) has gained more than 300% in the past few months, but remains down 61% from the record high established in January 2018. The market cap currently stands at US$486 million with US$2.08 million in trading volume over the past 24 hours.
Over the past few years, Google and Facebook have dominated the online advertising industry. Together, the two companies and their advertising networks collect over 73% of all online digital ad revenue, and accounted for 99% of growth in U.S. online ad budgets from 2015 to 2016. Moreover, not only has the market turned into an effective duopoly, ads have significantly increased website load times. More and more users have also opted to use ad blockers, which has lead to decreasing revenue for the majority of online publications.