Perhaps VeChain’s biggest recent success is the launch of a supply chain application, which tracks the supply of milk by Chinese-based Bright Food.
VeChain has been working with Bright Food to develop BrightCode, a supply chain tracking and consumer confidence index built on the VeChainThor blockchain. The Cupids Farm milk brand, produced by Bright Foods, was the first product to go live on the platform, according to the announcement. Ultimately, the VeChain technology is expected to be integrated across the entire supply chain.
This isn’t the first supply chain application for DLT, but the consumer confidence index is what makes it interesting. The technology is available to end consumers, who can easily check the provenance of the milk on a smartphone.